Boss Lady

Tammie comes to the trade show industry with over 10 years of experience as an exhibitor herself. She started with a small independent film distribution company in Los Angeles where she grew up. She started her bookkeeping business in 2002 helping construction companies and exhibiting at home and garden shows. After her son was born in 2006 she went back to Corporate America and into the raw herbs industry exhibiting at health expos. She understands the hard work it takes to plan for a show, bring enough product, make travel arrangements and budgets.

After the crash of 2009 and being laid off, she moved to the Sacramento area with her then 3 year old son rebuilding her bookkeeping business. In 2019 she was burnt out so she applied for the job as an Executive Assistant with G&G Productions. With her skills at managing sales staff, making the office structure more efficient, she quickly was promoted to Sales Manager within a few months. Then the pandemic hit and G&G Productions would not have a show until March 2021.

Over the summer of 2020, she worked closely with Joaquin and Jamie learning more about the other side of the trade show industry and they promoted her to Director of Business Development. There was a lot to learn! The first show in over a year was not without challenges with mask restrictions and occupancy limits, but Tammie managed the show with grace handling questions and the needs of our loyal exhibitors and they loved her!

A few weeks after the show she was offered to buyout the Sonoma County Home Shows and the papers were signed on May 4th, 2021. It took a few months to get everything transferred and plan for the fall 2021 show until her father suddenly passed away 2 months before the show. Lessons were learned and problems were solved.

Tammie has since been through some of the same challenges as most small businesses have such as staffing issues, exhibitors and attendees not ready to come to in-person events, but she took the time to listen to what the people want and has made strides in providing a space to appeal to everyone.

With 3 shows under her belt, time spent with research and development, continuing her education in marketing and the trade show industry as a show promoter and listening to the suggestions of loyal exhibitors, she is confident that the rebuilding of the Sonoma County Home Shows will be vibrant, engaging and successful.

Here is to a prosperous and abundant show experience in the years to come.